The Insight:

410,000 Canadians stutter. But not all who stutter, stutter the same. Whether it’s pausing, repetition, or prolonged sounds, stuttered speech is uniquely individual.

The Idea:

To celebrate International Stuttering Awareness Day, the Canadian Stuttering Association (CSA) created 410,000 unique URLs, each reflecting a different way someone who stutters might say the CSA’s website name, "stutter.ca." Every URL was functional and redirected back to the CSA website, effectively representing the individuality of how people who stutter speak.

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